The 8 Best Reputation Management Companies (Online) 2023 (2023)

Every company has a good reputation. Some companies allow their reputation to develop organically. But the most successful companies manage their reputation proactively. they go along with itReputationsmanagementCompany or online reputation management software (ORM).

You can take care of your reputation by working with a reputation management company.

These companies monitor the conversations on your behalf. They help you find answers to negative publicity. They keep you informed about how people view your brand or company.

There is a lot of overlap between reputation management services. That's why we've rounded up the best companies and software to help you manage and improve your reputation.


  • Why you need reputation management companies
  • Should I Choose a Reputation Management Company or Software?
  • The best reputation management companies and software for SMBs
  • The best reputation management companies and business software

Why you need reputation management companies

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"My reputation is spotless," you say. “People love our business. Sales have increased. Word of mouth is consistently positive. No search engine shows anything negative about us. So why would you need itReputationsmanagement?

When your company has established a positive image, we know that you would like to maintain it. If you find negative conversations online, you can nip them in the bud with reputation management.

Reputation management is part of the big picturebrand managementand social media marketing conundrums. The aim is to support companies in knowing at all times what consumers are saying about the brand and what they think of it. You can then take advantage of opportunities to cast the brand in a positive light.

Specific tools provided by online reputation management companiesmonitor social mediaand other sources of brand mentions. You track:

(Video) Best Online Reputation Management Company in New York | Client Testimonial 2022-2023

  • Number of Mentions
  • Negative and positive reviews.
  • customer feelings
  • other data

These online reputation management tools also offer real-time alerts. Act quickly before one person's (or worse, a major media outlet's) opinion damages your brand image.

Brands can do all of this manually. But it's a costly endeavor that requires concentrated resources. Develop online reputation management software or businesspart of your strategyleads to better results.

Should I Choose a Reputation Management Company or Software?

Deciding that you need reputation management is the first step. Your next priority is exploring your options for the right companies and tools.

company or software? There isn't necessarily a right or wrong answer here.

With reputation management software, you can manage the process yourself. It becomes part of your internal processes. For example, Meltwater's social listening and media monitoring platforms track your online reputation. The platform sends youReal-time alertsabout negative content so you can take immediate action to prevent a social media crisis. You get full control of the process and can manage your brand reputation in any way you see fit.

Other companies prefer to outsource their reputation management to specialized companies. These companies use many tools and team members to create a comprehensive reputation tracker. A reputation management company offers the added value of experience, which means your edge doesn't have to develop a strategy from scratch.

How you approach reputation management services is entirely up to you. Below we share a mix of companies and software to explore.

The best reputation management companies and software for SMBs

Smaller companies and brands often have smaller budgets. They need to get the most out of their investment. These are our top picks for SMB reputation management companies.


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Best for: Online privacy for individuals

Designed for small brands and high profile individuals,labeledfocuses on online brand optimization. BrandYourself takes a data protection-oriented approach to reputation management. Clean up any negative conversations or comments that may appear in search results. Job seekers trying to look their best and consumers who have experienced identity theft often use this tool. BrandYourself searches the Internet for reputation risk factors. Then create a personalized action plan to deal with things like unflattering social media posts and images.

(Video) Website Reputation Management | Executive Reputation Management in 2023 - Client Recommendation


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Best for: Creating cheap online search results

Gaducktransforms reputation management into reputation marketing. It goes beyond the self-service approach. Their expert insights take a lot of the guesswork out. Gadook supports branding with:

  • Personalized brand management strategies
  • Social Media Optimization
  • trademark protection
  • Reputationsmanagement

The company also offers website design and content rebranding for corporate rebranding.


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Best Suited For: Tackling today's reputation crises

Lichtworks with global brands and individuals to improve theirsOnline-Reputationsmanagement. Igniyte works in both preventive strategies and current reputation crises. Examples of their services are:

  • Removal of content from Google
  • repair reputation
  • Online-Assessment-Management
  • preparing for a futurePublic Relations (PR)-Krise


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Best Suited For: Conducting online background checks for employers

Jonasis an automated messaging service that allows organizations to conduct detailed background checks on an individual. Yoono creates on-demand reports and continuous monitoring to get real-time information about a person's digital footprint.

Examples of Yoono's services are:

  • Using machine learning (ML) and artificial intelligence (AI) tools to search an individual's publicly available digital records, databases, records, and social networks
  • Conduct verification checks, KYC and customer due diligence checks
  • Provides a detailed report describing an individual's reputation.


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Best for: Comprehensive reputation management services

NetReputation is a leading online reputation management company for small businesses.NetReputationSuppress negative chatter by creating more positive, high-quality content. For businesses and individuals, the company takes a five-step approach to quickly improve reputation. Once that is done, the company continues to apply best practices to protect its reputation.

(Video) Importance of Online Reputation Management in Digital Marketing | 2023

The best reputation management companies and business software

Larger organizations often have more requirements when it comes to managing their reputation. They have:

  • More social media channels and other channels to follow up
  • More team members participate
  • More stories about dealing
  • More customers are writing about it online.

We chose these reputation management companies and tools for their full-service offerings:

melt water

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Best for: Comprehensive reputation monitoring

Meltwater's Agency Quality Platform offers businesses a self-paced approach to online reputation management. Our social listening and media monitoring platforms offer user-friendly experiences. You get the same insights you would expect from a third-party company.

Our media monitoring tools allow brands to track brand mentions and keywords across multiple channels, such as:

  • Blogs
  • social media
  • Podcasts
  • transfers
  • print content
  • Online Union
  • rate websites

Our platform collects more content than other social networks or websitesmedia monitoringSo if you want to be 100% sure you haven't missed any potential negative feedback, Meltwater gives you that peace of mind. After analyzing over a billion pieces of content daily, the platform aggregates the results in an action-ready format.

It means you stay indoors. Get real-time notifications so you can respond individually before a comment becomes a full-blown crisis. If your company is mentioned, you know it.

To support your online reputation monitoring, Meltwater also offers distribution services. This will help you spread positive publicity and weed out negative ones. Leverage our network of thousands of outlets to ensure your content connects with the right audience at the right time.


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Better for:Online reputation repair

Prevention is the best medicine for your company's health and reputation. If you already have bad reviews or ads, WebiMax can help turn things around. This reputation management company takes a two-pronged approach. Remove negative comments and encourage positive, quality content. The company works closely with clients to understand the nuances of a particular crisis. You realize long-term reputation goals. It's almost like having an entire outsourced department monitoring your reputation and making adjustments as needed.

(Video) Online Reputation Management As a Career

bird eye

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Best for: Getting positive reviews online

True to its name, Birdeye gives you a bird's-eye view of your online review landscape. The company provides solutions for small businesses and businesses. The Enterprise package ensures transparency across all company locations. Users can get a holistic view of a company's online reputation performance. You can also call specific locations for more information. Sites may conduct customer experience surveys andsentiment analysis. The results are then provided in real-time on a single dashboard. This allows brands to engage with their customers in the moment. It reduces some of the business barriers that arise when companies have multiple locations.

glass door

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Best Suited For: Managing a company's internal reputation is a popular website that provides information on a company's salary ranges and employee satisfaction. But this information can also be useful when managing your internal reputation. Reviews, ratings, and other details about Glassdoor come directly from their employees. Company leaders can read what their employees have to say about their jobs, salaries and happiness. Taking internal reputation damage can result in high turnover and difficulty attracting new talent. You can create a better work environment by being aware of potential grievances and low morale.

As a bonus, Glassdoor offers employer branding tools to help you build your internal reputation. Request more employee reviews and gain valuable information that will help you stay competitive in the recruiting space.


If you are considering outsourcing online reputation management services or considering a do-it-yourself strategy, leaving your reputation to chance is not an option. People are talking about your products, brands, and executives online, and your business can't afford to ignore it. In accordance with

World Economic Forum, a quarter of a company's market value can be directly linked to its reputation.

Ready to address reputational risk? Learn more about how Meltwater supports positive reputation growth by scheduling a call below!


The 8 Best Reputation Management Companies (Online) 2023? ›

Reputation repair has three levels that range from $3,000 to $8,000. Reputation branding and content removal services range from $3,000 to $15,000.

How do I choose an online reputation management company? ›

4 Characteristics that Make a Great Reputation Management Agency
  1. Their service is both proactive and reactive. In the 90s, reputation management was mostly focused on removing negative content online. ...
  2. Campaigns are focused on customers. ...
  3. Reputation management is ongoing. ...
  4. They have experience with local search.

How much does reputation repair cost? ›

Reputation repair has three levels that range from $3,000 to $8,000. Reputation branding and content removal services range from $3,000 to $15,000.

What are the four 4 tips to manage online reputation easily? ›

How To Ensure Effective Online Reputation Management
  • Be Active On Social Media. ...
  • Create A Blog. ...
  • Know That Reviews Are Crucial For Online Reputation Management. ...
  • Manage Your Net Promoter Score. ...
  • Pay Attention To Feedback. ...
  • Interact With Different Types Of Clients.
Feb 24, 2018

How can I manage my online reputation myself? ›

Let's look at the most important things you can do to strengthen your online brand reputation.
  1. Perform a brand audit. ...
  2. Monitor brand mentions. ...
  3. Respond to negative reviews. ...
  4. Invest in SEO. ...
  5. Leverage public relations. ...
  6. Encourage customer reviews. ...
  7. Promote positive content.
Mar 11, 2022

How do I check my online reputation? ›

7 Techniques to Monitor Your Business Reputation Online
  1. Check Social Media Often, Including Your Ads. Someone on your team should be managing your social media channels daily. ...
  2. Monitor Review Sites. ...
  3. Set Up Google Alerts. ...
  4. Check Your Blog. ...
  5. Identify and Follow Industry Hashtags. ...
  6. Perform Regular Search Audits. ...
  7. Use Automated Tools.

What is the difference between online PR and online reputation management? ›

An online reputation management (ORM) firm isn't a public relations firm. PR is usually more forward-facing and visible to members of the public. PR firms tend to be more relationship-based, whereas online reputation management firms are usually more technical and content-oriented.

What are the 7 key drivers of reputation? ›

The Reputation Institute uses the “RepTrak “ model that suggests that there are seven dimensions or drivers of reputation: products and services, innovation, leadership, workplace environment, citizenship, governance, and financial performance.

What are the main 4 types of mistakes that can affect your online reputation? ›

7 online reputation mistakes you might be making
  • Assuming it's not for you.
  • Not listening.
  • Not setting goals.
  • Posting offensive content.
  • Mixing personal & professional.
  • Being invisible.
  • Engaging with trolls.
Feb 19, 2020

What are the 3 categories of tactics for reputation management? ›

In the field of online reputation management, there are three main building materials — earned, paid, and owned content.

What are 5 things you can do to protect your online reputation? ›

Here are some things to consider to safeguard your online identity and reputation:
  • Remember that nothing is temporary online. ...
  • Mark your profiles as private. ...
  • Safeguard your passwords and change them often. ...
  • Don't post inappropriate or sexually provocative pictures or comments. ...
  • Don't respond to inappropriate requests.

How do I clean up my social media reputation? ›

Here's our 4-step cleanup plan.
  1. See what's out there. Do a search on your name in Google, Bing, Yahoo and other search engines. ...
  2. Delete and clean up what you can. ...
  3. Lock down your pages. ...
  4. Drown out the bad old stuff with good new content.

How do I clean up my reputation? ›

Here are 10 basic guidelines to consider:
  1. Do what you say you'll do. ...
  2. Go out of your way to help others reach their goals. ...
  3. Make other people look good. ...
  4. Go a step beyond what is expected. ...
  5. Look the part. ...
  6. Consider your body language. ...
  7. Be consistent. ...
  8. Act with integrity.
Jan 28, 2014

What can ruin a reputation? ›

9 habits that can instantly destroy your reputation, according to these self-made millionaires
  • Not trusting your gut instinct. ...
  • Ignoring your online reputation. ...
  • Only meeting expectations, instead of exceeding them. ...
  • Taking shortcuts. ...
  • Being ashamed of your failures. ...
  • Being fake. ...
  • Prioritizing the wrong things. ...
  • Blaming.
Jan 17, 2020

Can you come back from a ruined reputation? ›

Your reputation can be damaged by poor judgment or failure to deliver on a commitment. However, it can be repaired by taking ownership of your error and accepting accountability for the consequences. Nobody likes to work with someone who blames others for their mistakes.

How do you fix a ruined reputation? ›

In summary
  1. Give people a reason to admire you again.
  2. Go out of your way to be helpful.
  3. Post helpful content on your website or social media.
  4. Volunteer to be a mentor.
  5. Be humble.
  6. Volunteer for projects.
  7. Nurture every new relationship and build a reputation.
  8. Show you are a person of character.

How long does online reputation management take? ›

Management of online reputation attacks is very complex and requires a lot of work on various websites with positive content that outnumbers and outranks the negative content. It can take weeks and months for the new content and keywords to begin ranking higher than the previous negative content.

Is ReputationDefender free? ›

Get unique advice tailored to your situation. It's free, confidential, and without obligation.

What is the best reputation score? ›

The reputation score is calculated on a 1,000 point scale, where 1,000 is the highest possible rating on the scale and 0 is the lowest.

What is the disadvantage of online PR? ›

Disadvantages. The main disadvantage of e-PR is that it is not a controlled discipline like online advertising techniques such as pay-per-click marketing or display advertising where the returns generated will be know for a given expenditure.

What makes a good online reputation? ›

A good online reputation is a positive perception of a person or business based on the information that appears about them online. This should be the goal of every business, since it can lead to higher revenue, more trust in your brand and a stronger employee applicant pool.

Why invest in online reputation management? ›

It enables you to increase traffic to your website

Reputation management is designed to use tools and tactics that help pull traffic into your website. This includes anything from online profiles and your social media activity to PR, blogs and reviews.

How do I choose an ORM company? ›

A good reputation. The best online reputation management companies have a flawless online image. To verify this, read customer reviews, media reports, and the company's own blog or social media. Pay attention to how they interact with users on social networks and what content they publish.

How do you know if a company has a good reputation? ›

Check business scoring and reputation sites.

These include Google, Yelp, and the Better Business Bureau. You can also check with your state or local consumer protection departments. When looking at scores, be wary about firms that have only top scores.

What do online reputation management companies do? ›

What are online reputation management services? Online reputation management involves creating the best possible online image for your brand. These services work to ensure that positive news and reviews are the first things customers (and potential leads) see when they search for your business online.

What does a reputation management company do? ›

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation.


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